Being in two places at once is usually reserved for those who also walk on water, fly or have a silver DeLorean that can time travel. However, it is a power many senior managers would surely rank as sorely needed, especially on those days when the world conspires against you. Whether it be a natural disaster, the rail system being shocked by the fact that it has rained in one of the wettest places on earth or simply leaving your keys on the kitchen table, you don’t have to remain helplessly sat there envisaging your company or department in all kinds of exaggerated danger.
CRM can give the impression of you having such supernatural abilities – if it has web accessibility. Any solution worth considering should offer mobile access as standard, which will allow you to manage others and check your company’s KPIs whilst simultaneously wrestling with rail commuters.