What is CRM?
CRM or Customer Relationship Management is a company-wide business strategy, designed to manage an organisation’s interaction with its customers, prospects, suppliers and business partners.
Who benefits from CRM?
Everyone benefits from CRM – customers, organisations and their employees. Any department within a company can benefit from CRM, no matter the industry, business to consumer or business to business or even a channel focused organisation: sales, marketing, customer service, logistics, finance, human resources, technical and more.
What are the benefits of CRM
CRM is a business strategy that has far reaching benefits – not only does it give every department and individual one holistic view of a client or prospect in real-time, but it creates a closer team environment as staff share knowledge. No-one ever need be uninformed again!
In short, CRM helps you concentrate on generating leads, closing sales, developing more targeted marketing campaigns, delivering better customer service, reducing costs and helps you make more informed decisions. Building a greater understanding of every client through your CRM will help you to anticipate and respond to each customer unique need – all in one single application that can be accessed from anywhere, via desktop, mobile and tablet.
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